THE INFLUENCE OF THE BIG FIVE PERSONALITY ON FEAR OF MISSING OUT ON PROMOTIONAL CONTENT ON INSTAGRAM @giladiskonn
Main Article Content
Vincent Giovanni
Lasmery R. M. Girsang
The development of technology and information in Indonesia is very rapid which has made internet and social media users in Indonesia continue to experience a very significant increase. The diversity and convenience provided by the internet makes its users experience an increase in the time they access it and always have the desire to check their social media accounts, one of which is Instagram social media. This phenomenon is often called the Fear of Missing Out (FoMO). FoMO is a fear, discomfort, always wanting to know other people's activities, and a feeling of missing moments that arises in an individual. FoMO can make an individual's behavior focus only on the outside world, thus making him lose his identity and focus more on others than himself. This can become an anxiety and fear that will affect the personality of its users or can be called the big five personality. The Indonesian people are also very enthusiastic about finding information related to promotions, so one of the accounts, @giladiskonn, uses this, which provides information about culinary promos, traveling, fashion, and others. Based on this, the researcher conducted a study to find out whether there was an influence of the big five personality on Fear of Missing Out on social media Instagram @giladiskonn. This research method is quantitative and collects data from questionnaires distributed via Instagram to followers of @giladiskonn. Then the data is processed in SPSS version 25 for windows and the results show that there is a significant influence of the big five personality on the fear of missing out on promotional content @giladiskonn.
Aisyi, Isti Syifa Rahadatul, and Ikhsan Fuady. 2022. “Pengaruh Fear of Missing Out Terhadap Keinginan Stalking Pengguna Instagram Di Masa Pandemi Covid-19.” Jurnal Interaksi : Jurnal Ilmu Komunikasi 6 (2): 204–14. https://doi.org/10.30596/interaksi.v6i2.8813.
Arnus, Sri Hadijah. 2015. “Computer Mediated Communication (CMC), Pola Baru Berkomunikasi.” Al-Munzir 8 (2): 275–89. https://ejournal.iainkendari.ac.id/index.php/al-munzir/article/view/744/680.
Astuti, Chatarina Nila, and Ratriana Y.E. Kusumiati. 2021. “Hubungan Kepribadian Neurotisme Dengan Fear of Missing Out Pada Remaja Pengguna Aktif Media Sosial.” Jurnal Ilmiah Bimbingan Konseling Undiksha 12 (2): 245–58. https://doi.org/10.23887/jibk.v12i2.34086.
Girsang, Lasmery R M, Ilona Vicenovie, Oisina Situmeang, and Michael Christian. 2022. “Pengaruh Informasi Dan Pengetahuan Terhadap Sikap Pada Menerima Vaksin” 7 (1).
Gumilang, Galang Surya. 2016. “Metode Penelitian Kualitatif Dalam Bidang Bimbingan Dan Konseling.” Jurnal Fokus Konseling 2 (2). http://ejournal.stkipmpringsewu-lpg.ac.id/index.php/fokus/a.
Halimbash, Nurhalima, Rina Rifayanti, and Elda Trialisa Putri. 2021. “Kebahagiaan Dan Komunikasi Interpersonal Terhadap Kecenderungan Ketakutan Akan Kehilangan Momen.” Psikoborneo: Jurnal Ilmiah Psikologi 9 (2): 381. https://doi.org/10.30872/psikoborneo.v9i2.5979.
Hamutoglu, Nazire Burcin, Murat Topal, and Deniz Mertkan Gezgin. 2020. “Investigating Direct and Indirect Effects of Social Media Addiction, Social Media Usage and Personality Traits on FOMO.” International Journal of Progressive Education 16 (2): 248–61. https://doi.org/10.29329/ijpe.2020.241.17.
Karnadi, Alif. 2022. “Pengguna Internet Di Indonesia Capai 205 Juta Pada 2022.” 2022. https://dataindonesia.id/internet/detail/pengguna-internet-di-indonesia-capai-205-juta-pada-2022.
Komariah, Yanti Tayo, and Wahyu Utamidewi. 2022. “Pengaruh Penggunaan Jejaring Sosial Terhadap Perilaku Fear of Missing Out (FOMO) Pada Remaja” 9 (9): 3463–71.
Lenaini, Ika. 2021. “Teknik Pengambilan Sampel Purposive Dan Snowball Sampling.” Jurnal Kajian, Penelitian & Pengembangan Pendidikan Sejarah 6 (1): 33–39. p-ISSN 2549-7332 %7C e-ISSN 2614-1167%0D.
Littlejohn, Stephen W, and Karen A Foss. 2009. ENCYCLOPEDIA OF COMMUNICATION THEORY. Family Communication. https://doi.org/10.4324/9781315228846-3.
Malik, Adam, and M. Minan Chusni. 2018. “Pengantar Statistika Pendidikan Teori Dan Aplikasi,” 58.
Meier, Adrian, and Leonard Reinecke. 2021. “Computer-Mediated Communication, Social Media, and Mental Health: A Conceptual and Empirical Meta-Review.” Communication Research 48 (8): 1182–1209. https://doi.org/10.1177/0093650220958224.
Nafisa, Salwa, and Irma Kusuma Salim. 2022. “Hubungan Antara Fear of Missing Out Dengan Kecanduan Media Sosial.” Journal of Islamic and Contemporary Psychology (JICOP) 2 (1): 41–48.
Pranatawijaya, Viktor Handrianus, Widiatry Widiatry, Ressa Priskila, and Putu Bagus Adidyana Anugrah Putra. 2019. “Penerapan Skala Likert Dan Skala Dikotomi Pada Kuesioner Online.” Jurnal Sains Dan Informatika 5 (2): 128–37. https://doi.org/10.34128/jsi.v5i2.185.
Pratiwi, Ayu, and Anggita Fazriani. 2020. “Hubungan Antara Fear of Missing out (Fomo) Dengan Kecanduan Media Sosial Pada Remaja Pengguna Media Sosial.” Jurnal Kesehatan 9 (1): 1–13. https://doi.org/10.37048/kesehatan.v9i1.123.
Przybylski, Andrew K., Kou Murayama, Cody R. Dehaan, and Valerie Gladwell. 2013. “Motivational, Emotional, and Behavioral Correlates of Fear of Missing Out.” Computers in Human Behavior 29 (4): 1841–48. https://doi.org/10.1016/j.chb.2013.02.014.
Putra, E., S. Kumadji, and E. Yulianto. 2016. “PENGARUH DISKON TERHADAP MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Study Pada Konsumen Yang Membeli Produk Diskon Di Matahari Department Store Pasar Besar Malang).” Jurnal Administrasi Bisnis S1 Universitas Brawijaya 38 (2): 184–93.
Putri, Fitri Ariana. 2020. “Budaya Komunikasi Virtual Pada Masa Pandemi Covid-19 (Studi Kasus Pembelajaran Daring Di UIN Walisongo Semarang).” Jurnal Komunika Islamika: Jurnal Ilmu Komunikasi Dan Kajian Islam 4 (2).
Riyanto, Andi Dwi. 2022. “Hootsuite (We Are Social): Indonesian Digital Report 2022.” 2022. https://andi.link/hootsuite-we-are-social-indonesian-digital-report-2022/.
RSPH. 2017. “Status Of Mind.” 2017. https://www.rsph.org.uk/our-work/campaigns/status-of-mind.html.
Rustandi, Ridwan, and Enjang AS. 2023. “Komunikasi Virtual Pada Masa Pandemi Covid-19.” Al-Ibanah 8 (1): 71–76. https://doi.org/10.54801/ibanah.v8i1.163.
Sa’diyah, H. 2020. “Kredibilitas Media Sosial Instagram @ Suroboyo . Ku Sebagai Medium Pemberitaan Covid-19 Masyarakat Kota Surabaya.” Jurnal Studi Keagamaan, Pendidikan, Dan Humaniora 7 (2): 120–39.
Sarbaini, Sarbaini, Zukrianto Zukrianto, and Nazaruddin Nazaruddin. 2022. “Pengaruh Tingkat Kemiskinan Terhadap Pembangunan Rumah Layak Huni Di Provinsi Riau Menggunakan Metode Analisis Regresi Sederhana.” Jurnal Teknologi Dan Manajemen Industri Terapan 1 (3): 131–36. https://doi.org/10.55826/tmit.v1iiii.46.
Savira, Amirah Kurnia. 2022. “PERBEDAAN FEAR OF MISSING OUT DALAM PENGGUNAAN MEDIA SOSIAL DITINJAU DARI THE BIG FIVE PERSONALITY PADA REMAJA DI MEDAN SKRIPSI Diajukan Untuk Memenuhi Sebagian Persyaratan Dalam Memperoleh Gelar Sarjana Psikologi Universitas Medan Area Diajukan Oleh : AM.”
Suhanti, Indah Yasminum, Dwi Nikmah Puspitasari, and Rakhmaditya Dewi Noorrizki. 2018. “Keterampilan Komunikasi Interpersonal Mahasiswa UM.”
Tim. 2021. “Survei: 19,3 Persen Anak Indonesia Kecanduan Internet.” 2021. https://www.cnnindonesia.com/gaya-hidup/20211002135419-255-702502/survei-193-persen-anak-indonesia-kecanduan-internet.
Tresnawati, Febrina Rani. 2017. “Hubungan Antara the Big Five Personality Traits Dengan Fear of Missing Out About Social Media Pada Mahasiswa.” Intuisi : Jurnal Psikologi Ilmiah 8 (3): 179–85.
