MOBILE TECHNOLOGY FOR PROMOTION OF TOURISM IN KASHMIR A STUDY OF SRINAGAR DISTRICT

Authors

  • Showkat Ahmad Dar Research Scholar Public Administration & Political science Annamalai University Tamil Nadu, India
  • Dr. Naseer Ahmad Lone Research Scholar Public Administration & Political science Annamalai University Tamil Nadu, India

DOI:

https://doi.org/10.54443/ijset.v1i8.42

Keywords:

Tourism, Technology, Mobile Applications, Promotion etc

Abstract

Known as 'Heaven on Earth,' Srinagar lies on the Jhelum River in the Indian state of Jammu & Kashmir. Static houseboats and gondola-style rowboats, known locally as Shikaras, are a major tourist attraction in Srinagar. Srinagar, with its serene Dal and Nigeen Lakes, is a popular honeymoon and family vacation spot. In Srinagar, the city's summer capital, there's no shortage of hotels & resorts because it's one of Kashmir's most popular destinations. Srinagar welcomes visitors via a variety of mobile technologies and ensures that it has lodging that can accommodate their various requirements. The tourism industry in Jammu & Kashmir is being transformed by mobile technology. To efficiently market tourist destinations and services, mobile technology has become a crucial driver for the tourism business. With the help of mobile technology and the internet, a number of countries have grown their tourism sectors. However, the usage of mobile technology to promote the tourist attractions in Kashmir is still minimal and has to be improved upon. When ICT (information and communication technology) entered the picture, the world of tourism underwent a paradigm shift. The impact of technology on consumer travel and experiences is undeniable. Mobile technology is one of the many ICT tools that have influenced tourism destinations, visitors, communities, and other stakeholders for the betterment of the tourism sector as a whole. This article explores the ways in which mobile technologies have altered the tourism industry as well as the ways in which mobile technology innovation is driving this on-going development

References

Bloom Idea. (n.d.) 2019, May 7 Promotion of tourism with mobile applications. https://Bloomidea.Com/En/Blog/Promotion Tourism Mobile Application Retrieved May 23, 2022, from https://bloomidea.com/en/blog/promotion tourism mobile application.

Adity Dhungana. (2020, June 3). Influence of Mobile Technologies on Tourism: Retrospective and Future Perspectives. Scholar Insight Papers – UNT Global Digital Retailing Research Center June 30, 2020. https://gdrcenter.unt.edu/sites/default/files/student_insight_paper_ _influences_of_technology_on_tourism_ _retrospective_and_futureperspectives dhungana_and_forney.pdf retrieved on 23, May 2022.

Banday, M. T., & Sheihk, S. A. (2008). Web portal for Kashmir tourism Industry: Design guidelines. Working Papers on Information Systems, 8, 48.

Bethapudi, A. (2013). The role of ICT in tourism industry. Journal of applied economics and business, 1(4), 67-79.

Bhat, S. A., & Shah, M. A. (2014). Diffusion of internet technology in the tourism sector: an empirical study. Journal of Transnational Management, 19(2), 152-164.

Butt, M. A., & Zaman, M. Empowering Economy through ICT: A Case Study of Kashmir Valley. International Journal of New Technology and Research, 2(6), 263476.

Cheng, J. S., Hsiang, H. W., & Wu, W. C. (2010, December). The design of intelligent mobile tourism service system. In 2010 International Computer Symposium (ICS2010) (pp. 813-817). IEEE.

Çınar, K. (2020). Role of mobile technology for tourism development. In The emerald handbook of ICT in tourism and hospitality. Emerald Publishing Limited.

Department, J. T. (2016, May 23). J&K Tourism Department to launch mobile app for hassle-free travel experience. Www.Bgr.in/News/JK-Tourism-Department-to-Launch-Mobile-App-for-Hassle-Free-Travel-Experience-405020. https://www.bgr.in/news/jk-tourism-department-to-launch-mobile-app-for-hassle-free-travel-experience-405020.

Global Apps ent Travel & Local. (n.d.) Updated Kashmir Tourist Guide for PC / Mac / Windows 11, 10, 8, 7 / Android (Mod) Download (2022). 99images; www.99images.com. Retrieved May 23, 2022, from https://www.99images.com/apps/travel-local/com.kashmirtouristguide.

Goyal, N., & Sharma, S. K. (2013). Use of Government Tourism Websites As A Tool For Promoting Tourism. International Journal of Hospitality & Tourism Systems, 6(2).

Kim, D. Y., Park, J., & Morrison, A. M. (2008). A model of traveller acceptance of mobile technology. International Journal of Tourism Research, 10(5), 393-407.

Kim, Dae‐Young, Jungkun Park, and Alastair M. Morrison. "A model of traveller acceptance of mobile technology." International Journal of Tourism Research 10.5 (2008): 393-407.

Mahajan, Kirti, and Rupali Pravin kumar Pawar. "Growth and impact of information technology and communication in Kashmir." Think India Journal 22.36 (2019): 24-26.

Press Trust of In India. 019, June 25). Amarnath shrine board launches mobile app to help yatris. www.Business Standard.Com/Article/Pti Stories/Amarnath Shrine Board Launch Mobile App to Help Yatris 119062501247_1.Html. https://www.business standard.com/article/pti stories/amarnath shrine board launches mobile app to help yatris 119062501247_1.html.

Pub, S. C. (2020, September 28). Mobile Technology in Tourism. Encyclopaedia/Entry/2239. https://encyclopedia.pub/entry/2239.

Rathore, A. S., & Sharma, C. (2021). Emotional Branding for Tourist Destinations for the Future: A Review of ICT Tools. Future of Tourism in Asia, 177-200.

Rishabah Software. (2017, October 11). Mobile Apps for Travel and Tourism Industy Www.Rishabhsoft.Com. https://www.rishabhsoft.com/blog/mobile app development for-the-tourism-industry, retrieved on May, 2022

Shanal Aggarwal. (2019, January 10). How Mobile Apps Are Transforming Travel Industry. www.techaheadcorp.Com/Blog/Mobile Apps Transforming Travel Industr /. https://www.techaheadcorp.com/blog/mobile-apps-transforming-travel-industry retrieved on 23, May 2022.

Sinha, R., Hassan, A., & Ghosh, R. K. (2020). Changes in tourism destination promotion with the technological innovation. In The Emerald handbook of ICT in tourism and hospitality. Emerald Publishing Limited.

Tan, W. K., & Lu, K. J. (2019). Smartphone use at tourist destinations: Interaction with social loneliness, aesthetic scope, leisure boredom, and trip satisfaction. Telematics and Informatics, 39, 64-74.

Tech Ahead Team. (2016, December 4). How Mobile Apps are transforming the Travel and Tourism Industry. www.Techaheadcorp.Com/Blog/Mobile Apps Transforming-Travel-Tourism-Industr. https://www.techaheadcorp.com/blog/mobile-apps-transforming-travel-tourism-industry retrieved on 23, May 2022.

Tourist Travel. (2019, June 25). Top Three Mobile Technologies to Help You Reach New Digital Heights and Successfully Promote Your Destination. Www.Eventya.Net/Tourist Travel/Top Mobile Technologies to Promote Your Destination. https://www.eventya.net/tourist travel/top mobile technologies to promote your destination retrieved on 23, May 2022.

Wheaton, M., Ardoin, N. M., Hunt, C., Schuh, J. S., Kresse, M., Menke, C., & Durham, W. (2016). Using web and mobile technology to motivate pro-environmental action after a nature-based tourism experience. Journal of Sustainable Tourism, 24(4), 594-615.

Downloads

Published

2022-07-31

How to Cite

Ahmad Dar, S. ., & Ahmad Lone, N. (2022). MOBILE TECHNOLOGY FOR PROMOTION OF TOURISM IN KASHMIR A STUDY OF SRINAGAR DISTRICT. International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET), 1(8), 383–390. https://doi.org/10.54443/ijset.v1i8.42

Issue

Section

Articles