THE INFLUENCE OF NOVELTY SEEKING, INTEGRITY, CONSUMPTION STATUS ON INTENTION TO PURCHASE LUXURY COUNTERFEIT PRODUCTS WHICH IS MEDIATED BY ATTITUDE TOWARDS ITEMS
Main Article Content
Melly Wahyundari
Nurainun
This study aims to examine whether attitude toward counterfeit goods mediates the relationship between novelty seeking, integrity, status consumption, and purchase intention for luxury counterfeit products. The study employs primary data collected through questionnaires distributed to 161 respondents selected using purposive sampling. The data analysis method used in this study is SEM-PLS with the help of WrapPLS 8.0 software. To assess data validity, the researchers employed convergent validity, discriminant validity, average variance extracted (AVE), reliability tests, goodness of fit, coefficient of determination (R2), Q-square coefficient, and effect size. The findings reveal that novelty seeking and status consumption significantly influence purchase intention for luxury counterfeit products, while integrity does not. The mediation analysis shows that attitude toward counterfeit goods mediates the influence of integrity and status consumption on purchase intention for luxury counterfeit products. However, the mediation analysis for novelty seeking does not yield significant results.
Abdullah, Q. A., & Yu, J. (2019). Attitudes And Purchase Intention Towards Counterfeiting Luxurious Fashion Products Among Yemeni Students In China. American Journal Of Economics, 9(2), 53-64.
Ajzen, I. (2002). Residual effects of past on later behavior: Habituation and reasoned action perspectives. Personality and social psychology review, 6(2), 107-122.
Akhtar, A., Aziz, S., & Almas, N. (2021). The Poetics Of Pakistani Patriarchy: A Critical Analysis Of The Protest-Signs In Women’s March Pakistan 2019. Journal Of Feminist Scholarship, 18(18), 136-153.
Anas Hidayat, I. P. (2021). Pembajakan Produk: Dilema Budaya Antara Barat Dan Timur Kajian Literatur Pada Sisi Permintaan. Siasat Bisnis, 189-217.
Ariati, R. A., & Pratama, M. P. (2020). Pengaruh Fashion Consciousness, Materialism, Dan Lifestyle Terhadap Intention To Purchase Counterfeit Product Dengan Consumer Attitude Toward Countereit Product Sebagai Variabel Intervening. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 2(3), 358-375.
Bakhshian, S., Lee, Y. A., & Cao, W. (2019). Psycho‐Demographic Determinants Of Young Consumers’ Purchase Intention Toward Counterfeit Apparel In A US Counterfeit Capital. Family And Consumer Sciences Research Journal, 47(4), 324-341.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
Belch, G. E., & Belch, M. A. (2004). Advertising And Promotion: An Integrated Marketing Communications Perspective 6th. New York: Mcgraw-Hil L.
Berlyne, D. E. (1950). Novelty and curiosity as determinants of exploratory behaviour. British journal of psychology, 41(1), 68.
Bian, X. (2011). Counterfeits And Branded Products: Effects Of Counterfeit Ownership. Journal Of Product And Brand Management, 379-393.
Bougie, R., & Sekaran, U. (2019). Metode Penelitian Untuk Bisnis II: Pendekatan Pengembangan-Keahlian 6th Edition. Jakarta: Salemba Empat.
Budiman, S. (2012). Analysis Of Consumer Attitudes To Purchase Intentions Of Counterfeiting Bag Product In Indonesia. International Journal Of Management, Economics And …, 0 - 12.
Chen, C. L., Guo, L. H., Zhou, M., Tsaur, W. J., Sun, H., Zhan, W., ... & Li, C. T. (2022). Blockchain-based anti-counterfeiting management system for traceable luxury products. Sustainability, 14(19), 12814.
Cordell, V. V., Wongtada, N., & Kieschnick Jr, R. L. (1996). Counterfeit Purchase Intentions: Role Of Lawfulness Attitudes And Product Traits As Determinants. Journal Of Business Research, 35(1), 41-53.
Crisafulli, B., Dimitriu, R., & Singh, J. (2020). Joining Hands For The Greater Good: Examining Social Innovation Launch Strategies In B2B Settings. Industrial Marketing Management, 89, 487-498.
Dewanthi, D. S. (2020). Faktor Sosial Dan Personal Yang Mempengaruhi Konsumen Membeli Barang Fashion Tiruan (Counterfeited Fashion Goods). Journal Of Business Strategy And Execution, 25-43.
Doss, F., & Robinson, T. (2013). Luxury Perceptions: Luxury Brand Vs Counterfeit For Young US Female Consumers. Journal Of Fashion Marketing And Management: An International Journal, 17(4), 424-439.
Eastman, J. K., Goldsmith, R. E., & Flynn, L. R. (1999). Status Consumption In Consumer Behavior: Scale Development And Validation. Journal Of Marketing Theory And Practice, 7(3), 41-52.
Edison Parulian, S. H. (2023). Pengaruh Karakteristik Individu, Kelompok Referensi, Dan Tingkat Pendapatan Dalam Penggunaan Produk Palsu. Remik: Riset Dan E-Jurnal Manajemen Informatika Komputer, 1391- 1402.
Elsantil, Y. G., & Hamza, E. G. A. (2021). A Review Of Internal And External Factors Underlying The Purchase Of Counterfeit Products. Academy Of Strategic Management Journal, 20(1), 1-13.
Fahlevi, R., Giorgyna, G., & Sinambela, F. A. (2024). Analysis Of Factors Influencing Purchase Intention. Jurnal Fokus Manajemen Bisnis, 14(1), 32-53.
Faruqui, M. F., Hoque, M. A., & Hride, F. T. (2017). Customer Response Towards Non-Deceptive Counterfeit Brands. Review Of Social Sciences, 2(1), 52-61.
Ghozali, I. (2014). Structural Equation Modeling, Alternative Method With Partial Least Square (PLS). Semarang: Diponegoro University Publishing Agency.
Ha, N. M., & Tam, H. L. (2015). Attitudes And Purchase Intention Towards Counterfeiting Luxurious Fashion Products In Vietnam. International Journal Of Economics And Finance, 7(11), 207-221.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM): An Emerging Tool In Business Research. European Business Review, 26(2), 106-121.
Haseeb, A., & Mukhtar, A. (2016). Antecedents Of Consumer’s Purchase Intention Of Counterfeit Luxury Product. Journal Of Marketing And Consumer Research, 28(1), 15-25.
Hidayat, A., & Diwasasri, A. H. A. (2013). Factors Influencing Attitudes And Intention To Purchase Counterfeit Luxury Brands Among Indonesian Consumers. International Journal Of Marketing Studies, 5(4), 143.
Hirschman, E. (1980). The Journal Of Consumer Research. The Journal Of Consumer Research, 283-295.
Huang, J. H., Lee, B. C., & Hsun Ho, S. (2004). Consumer Attitude Toward Gray Market Goods. International Marketing Review, 21(6), 598-614.
Iin Mayasari, H. C. (2022). Counterfeit Purchase Intention Of Fashion Brands: The Personal Values And Social Aspect Of Consumers As Determinants. Gadjah Mada International Journal Of Business, 1-24.
Junejo, I., Sohu, J. M., Ali, S. H., Qureshi, S., & Shaikh, S. A. (2020). A Study Of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating Role Of Purchase Intention. Sukkur IBA Journal Of Management And Business, 7(1), 1-18.
Khelvin Risandi, H. S. (2022). Pemalsuan Merek Sepatu Di Indonesia: Pengaturan. Jurnal Komunikasi Hukum, 1-12.
Kim, H., & Karpova, E. (2009). Consumer attitudes toward fashion counterfeits: Application of the theory of planned behavior. Clothing and Textiles research journal, 28(2), 79-94.
Li, J., Ghaffari, M., & Su, L. (2020). Counterfeit Luxury Consumption Strategies In A Collectivistic Culture: The Case Of China. Journal Of Brand Management, 27(5), 546-560.
Liaquat, M., Hafeez, M. H., Chaudhary, A. H., & Irshad, S. (2020). Antecedents Of Purchase Intentions Towards Counterfeit: Via Mediating Effect Of Attitude. Pakistan Journal Of Social Sciences, 40(1), 243-260.
Oktavirana, R., Asiyah, S., & Rahman, F. (2022). Peranan Kepercayaan Dalam Memediasi Hubungan Persepsi Nilai Dengan Niat Menggunakan E-Money (Studi Pada Mahasiswa FEB Unisma Malang). E-JRM: Elektronik Jurnal Riset Manajemen, 11(11). Malang: Fakultas MIPA Universitas Brawijaya.
Parulian, E., Syarif, S. H., Barus, A., Saputra, A., & Saragih, L. M. S. (2023). Pengaruh Karakteristik Individu, Kelompok Referensi, Dan Tingkat Pendapatan Dalam Penggunaan Produk Palsu. REMIK: Riset Dan E- Jurnal Manajemen Informatika Komputer, 7(3), 1391-1402.
Pearson, P. H. (1970). Relationships Between Global And Specified Measures Of Novelty Seeking. Journal Of Consulting And Clinical Psychology, 34(2), 199.
Penz, E., & Stöttinger, B. (2008). Original Brands And Counterfeit Brands—Do They Have Anything In Common?. Journal Of Consumer Behaviour: An International Research Review, 7(2), 146-163.
Phau, I., & Teah, M. (2009). Devil Wears (Counterfeit) Prada: A Study Of Antecedents And Outcomes Of Attitudes Towards Counterfeits Of Luxury Brands. Journal Of Consumer Marketing, 26(1), 15-27.
Prakosa, Y. D., & Anwar, M. (2017). Sikap Konsumen Terhadap Barang-Barang Gray Market. Jurnal Manajemen Bisnis, 8(1), 34-51.
Raf, G. A. D. L., Cahyaningratri, C., & Hasya, A. (2024). The Influence Of Brand Image, Social Influence, Status Consumption, Price Quality Inference, And Attitude Towards The Purchase Intention Of Counterfeit Elecronic Products Via Tiktok Shop In Semarang (A Study On The Prevalence Of Counterfeit Products). Diponegoro Journal Of Management, 13(2).
Rahmadiane, G. D. (2016). Pengaruh Value Consciousness, Integrity, Dan perceived Ease To Get Product Terhadap Sikap Dan Niat Beli Barang Palsu Di Kota Tegal. Monex: Journal Of Accounting Research, 5(2).
Romadhona, F., Sekarkinasih, A. A., Revalina, R., & Kurniaty, D. (2023). Perilaku Pembelian Produk Fashion Mewah Palsu Pada Konsumen Di Jakarta. Jurnal Sosial Humaniora Sigli, 6(2), 581-593.
Samektoaji, P. G. (2015). Analisis Faktor-Faktor Yang Mempengaruhi Niat Konsumen Untuk Membeli Produk Fesyen Tiruan (Doctoral Dissertation, Universitas Gadjah Mada).
Schiffman, L. &. (2015). Consumer Behaviour Eighth Edition: International Edition. New Jersey: Pearson Prentice Hall.
Scotto, M. J., Mcdonald, J., & Weiss, P (2021). Determinants Of Turkish Consumer Attitudes Towards Counterfeit Luxury Goods.
Setyawati, H. A. (2021). Anteseden Niat Membeli Produk Counterfeit. Medikonis, 91-99.
Singh, D. P., Kastanakis, M. N., Paul, J., & Felix, R. (2021). Non‐deceptive counterfeit purchase behavior of luxury fashion products. Journal of consumer behaviour, 20(5), 1078-1091.
Solimun, M. S. (2002). Structural Equation Modelling (SEM) Lisrel Dan Amos.
Solimun, N., & Fernandes, A. A. R. (2017). Metode Statistika Multivariat Pemodelan Persamaan Struktural (Sem) Pendekatan Warppls. Malang.
Tang, F., Tian, V. I., & Zaichkowsky, J. (2014). Understanding Counterfeit Consumption. Asia Pacific Journal Of Marketing And Logistics, 26(1), 4- 20.
Yanuarsari, D. H. (2015). Analisis Minat Beli Wanita Terhadap Produk Tas Bermerek. Andharupa: Jurnal Desain Komunikasi Visual & Multimedia, 110-121.
Yoo, B., & Lee, S. H. (2009). Buy Genuine Luxury Fashion Products Or Counterfeits. Advances In Consumer Research, 36(1), 280-228.
Zhuang, W., Luo, X., & Riaz, M. U. (2021). On The Factors Influencing Green Purchase Intention: A Meta-Analysis Approach. Frontiers In Psychology, 12, 644020.
