Saremi, H. , Oktivani, M. , J, J. and Marbawi, M. 2021. THE INFLUENCE OF COUNTRY OF ORIGIN AND CELEBRITY ENDORSEMENT ON PRODUCT PURCHASE DECISIONS VIVO SMARTPHONE: (Case Study on Mobile Global Customers of Lhoksumawe City). International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 1, 1 (Dec. 2021), 39–46. DOI:https://doi.org/10.54443/ijset.v1i1.5.