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Tsania Adilla Putri, M. Subhan, Naufal Bachri and Siti Maimunah 2025. THE INFLUENCE OF BTS AS A BRAND AMBASSADOR, BRAND IMAGE, AND PRODUCT QUALITY ON PURCHASE INTENTION OF SAMSUNG GALAXY SMARTPHONES IN LHOKSEUMAWE CITY. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 4, 2 (Jan. 2025), 395–401. DOI:https://doi.org/10.54443/ijset.v4i2.676.