Balqis Aurora Ariani, Nurainun, Muchsin and M. Subhan 2024. THE INFLUENCE OF BRAND PLACEMENT PRODUCT HAND BODY SCARLETT WHITENING IN KOREA TODAY’S WEBTOON ON BRAND AWARENESS AND PURCHASE INTENTION PRODUCT HAND BODY SCARLETT WHITENING. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 3, 11 (Oct. 2024), 1936–1944. DOI:https://doi.org/10.54443/ijset.v3i11.588.