ARIOS ZEUS SANDRY; LUKMANUL HAKIM; TIBRANI. CIRCULAR ECONOMY BUSINESS MODELS: THE CRITICAL ROLE OF MARKETING IN SHAPING CONSUMER ACCEPTANCE AND BEHAVIOR. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 5, p. 2462–2469, 2026. DOI: 10.5281/zenodo.19641507. Disponível em: http://ijset.org/index.php/ijset/article/view/1809. Acesso em: 18 apr. 2026.