Fina Wahyuni, T. Edyansyah, Halida Bahri, Muchsin. THE INFLUENCE OF BRAND EQUITY ON DECISIONS PURCHASE OPPO BRAND SMARTPHONE BY COMMUNITIES IN BIREUEN DISTRICT. IJSET [Internet]. 2024 Oct. 14 [cited 2025 Jul. 4];3(11):1945-52. Available from: http://ijset.org/index.php/ijset/article/view/589