Jasmine Mardhina Qamarani FP and Dian Asri 2025. ANALYSIS OF CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS FOR KING FRIED CHICKEN IN SYIAH KUALA. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 4, 8 (Aug. 2025), 2079–2086. DOI:https://doi.org/10.54443/ijset.v4i8.1001.