Muhammad Rezaldi 2025. STIMULUS-ORGANISM-RESPONSE FACTORS DRIVING IMPULSE BUYING IN LIVE-STREAM SHOPPING ENVIRONMENTS: A SYSTEMATIC REVIEW. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 5, 1 (Dec. 2025), 339–349. DOI:https://doi.org/10.54443/ijset.v5i1.1380.