Christina Maria Attonete et al. 2026. FROM INSIGHT TO IMPACT: A FRAMEWORK FOR INTEGRATING REAL-TIME SOCIAL LISTENING INTO STRATEGIC MARKETING DECISION CYCLES. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 5, 6 (May 2026), 3192–3199. DOI:https://doi.org/10.5281/zenodo.20323147.