Diva Dara Islami and Faizal Hamzah 2026. PERCEIVED RISK AND ITS ROLE IN THE INFLUENCE OF BRAND AWARENESS ON PURCHASE INTENTION: A STUDY OF TRAVELOKA USERS. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 5, 7 (Jul. 2026), 4870–4877. DOI:https://doi.org/10.5281/zenodo.22164540.