Sugandhy, D. and Fachira, I. 2026. CELEBRITY ENDORSEMENT, BLIND-BOX GAMIFICATION, AND SCARCITY CUES AS STIMULI OF CONSUMER BEHAVIOUR: A STUDY OF POP MART’S ECOSYSTEM IN INDONESIA. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 5, 9 (Aug. 2026), 6252–6262. DOI:https://doi.org/10.5281/zenodo.22137057.