Yenni Nova Febrian, T. Edyansyah, Mariyudi and Halida Bahri 2023. THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 3, 1 (Dec. 2023), 121–128. DOI:https://doi.org/10.54443/ijset.v3i1.319.