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Aprida Hanum, Halida Bahri, Widyana Verawaty Siregar and Rahmaniar 2024. THE INFLUENCE OF AGREEABLENESS, CONSCIENTIOUSNESS, EXTRAVERSION AND OPENNESS TO EXPERIENCE ON GREEN PURCHASE INTENTION LOVE BEAUTY AND PLANET PRODUCTS FOR STUDENTS MALIKUSSALEH UNIVERSITY. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 3, 5 (Apr. 2024), 862–868. DOI:https://doi.org/10.54443/ijset.v3i5.437.