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Wenny Widiyawati Simangunsong and Yuni Syahputri 2025. THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI). International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 4, 5 (May 2025), 744–750. DOI:https://doi.org/10.54443/ijset.v4i5.741.