Alyssa Indriani, Dini Nur Hidayah, Aditiya Nugroho, Biyan Imtiyaz Syafi Abdillah, Herdaffa Parama Putra, Hilmy Faiz Abdillah and Abu Naim 2025. ANALYSIS OF MARKETING STRATEGIES AND BUSINESS OPPORTUNITIES FOR TRADITIONAL ES KUWUT AMONG THE MILLENNIAL GENERATION. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET). 4, 10 (Jul. 2025), 1721–1726. DOI:https://doi.org/10.54443/ijset.v4i10.914.