Ariany Rizky Emor; Dewi Juwita Niaty; Putri Chairunisa; Roza Marsaulina Sibarani. THE INFLUENCE OF ETHICAL AWARENESS, ETHICAL CONSUMPTION LITERACY, COGNITIVE DISSONANCE, SOCIAL NORMS, AND SOCIAL MEDIA USE ON FAST FASHION CONSUMPTION BEHAVIOR AMONG MILLENNIALS. IJSET 2026, 5, 4562-4580.