Neni Asmayati, Lukmanul Hakim, & Dahrul Aman Harahap. (2026). THE DARK SIDE OF PERSONALIZATION: WHEN DATA-DRIVEN CUSTOMIZATION ERODES PERCEIVED AUTONOMY AND TRIGGERS REACTANCE. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), 5(5), 2290–2297. https://doi.org/10.5281/zenodo.20085133