JASMINE MARDHINA QAMARANI FP; DIAN ASRI. ANALYSIS OF CONSUMER BEHAVIOR TOWARDS PURCHASING DECISIONS FOR KING FRIED CHICKEN IN SYIAH KUALA. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 4, n. 8, p. 2079–2086, 2025. DOI: 10.54443/ijset.v4i8.1001. Disponível em: https://ijset.org/index.php/ijset/article/view/1001. Acesso em: 11 sep. 2025.