SALEHA; T. EDYANSYAH; SAPNA BIBY; MUCHSIN. THE INFLUENCE OF SEGMENTING, TARGETING, AND POSITIONING ON CONSUMER PURCHASE DECISIONS AT MALIKA BAKERY & CAKE SHOP IN LHOKSEUMAWE CITY . International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 4, n. 12, p. 3198–3202, 2025. DOI: 10.54443/ijset.v4i12.1121. Disponível em: https://ijset.org/index.php/ijset/article/view/1121. Acesso em: 26 apr. 2026.