DONA TRI ARDILLAH; BUNGA ADITI; SUNARYO. THE ROLE OF ENTREPRENEURIAL ORIENTATION AND MARKETING PERFORMANCE IN MAINTAINING SUSTAINABLE COMPETITIVE ADVANTAGE IN COFFEE SHOPS IN MEDAN. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 4, n. 11, p. 3534–3560, 2025. DOI: 10.54443/ijset.v4i11.1180. Disponível em: https://ijset.org/index.php/ijset/article/view/1180. Acesso em: 24 jun. 2026.