MANDEY, Silvya Lefina; LENGKONG, Victor Paskah Kalawat; KANDOU, Jenny Emma Agustin. PRODUCT STRATEGY, BRAND EQUITY, AND SERVICE QUALITY EFFECTS ON PURCHASE INTENTION AMONG LINOW LAKE TOURISTS. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 4, n. 10, p. 1187–1193, 2026. DOI: 10.5281/zenodo.18639749. Disponível em: https://ijset.org/index.php/ijset/article/view/1627. Acesso em: 31 jul. 2026.