RAHAYU SYAHPUTRI; LUKMANUL HAKIM; DAHRUL AMAN HARAHAP. THE EVOLUTION OF CUSTOMER EXPERIENCE (CX) CONSTRUCT: AN INTEGRATIVE CONCEPTUAL FRAMEWORK. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 5, p. 2221–2228, 2026. DOI: 10.5281/zenodo.19487173. Disponível em: https://ijset.org/index.php/ijset/article/view/1756. Acesso em: 17 apr. 2026.