HENI ESRA SIMANJUNTAK; LUKMANUL HAKIM; DAHRUL AMAN HARAHAP. THE AGILE MARKETING PLAYBOOK: MANAGING STRATEGY IN A REAL-TIME WORLD. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 5, p. 2273–2281, 2026. DOI: 10.5281/zenodo.20092915. Disponível em: https://ijset.org/index.php/ijset/article/view/1776. Acesso em: 7 jun. 2026.