ALPIZAR; LUKMANUL HAKIM; DAHRUL AMAN HARAHAP. FROM DATA TO DECISIONS: A MODERN MARKETING MANAGER’S GUIDE. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 5, p. 2264–2272, 2026. DOI: 10.5281/zenodo.20124321. Disponível em: https://ijset.org/index.php/ijset/article/view/1777. Acesso em: 30 may. 2026.