RILZA YUSIFA WANDA; NURAINUN. THE INFLUENCE OF TASTE, PRICE AND BRAND IMAGE ON PURCHASE DECISIONS AT THREATENED AYAM RESTAURANTS IN MEDAN. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 2, n. 8, p. 258–268, 2023. DOI: 10.54443/ijset.v2i8.181. Disponível em: https://ijset.org/index.php/ijset/article/view/181. Acesso em: 24 may. 2026.