FIRDAUS ROFIANSYAH; SAIDA ZAINUROSSALAMIA; WIRASMI WARDHANI. THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 6, p. 3039–3052, 2026. Disponível em: https://ijset.org/index.php/ijset/article/view/1889. Acesso em: 13 may. 2026.