JAJANG JAMALUDIN; LUKMANUL HAKIM; DAHRUL AMAN HARAHAP. NAVIGATING THE CHIEF MARKETING OFFICER’S DUAL MANDATE: A STUDY OF TENSIONS BETWEEN ENTREPRENEURIAL INNOVATION AND OPERATIONAL EFFICIENCY. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 6, p. 3200–3208, 2026. Disponível em: https://ijset.org/index.php/ijset/article/view/1904. Acesso em: 16 may. 2026.