AWALUDDIN SIAHAAN; FITRAWATY; INDRA MAIPITA. ANALYSIS OF DIFFERENCES IN CONSUMPTION LEVELS BETWEEN GENERATION Y AND GENERATION Z INFLUENCED BY DIGITALIZATION, SOCIAL FACTORS, AND DEMOGRAPHIC CHARACTERISTICS. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 8, p. 4382–4395, 2026. Disponível em: https://ijset.org/index.php/ijset/article/view/2046. Acesso em: 27 jun. 2026.