DIVA DARA ISLAMI; FAIZAL HAMZAH. PERCEIVED RISK AND ITS ROLE IN THE INFLUENCE OF BRAND AWARENESS ON PURCHASE INTENTION: A STUDY OF TRAVELOKA USERS. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 7, p. 4870–4877, 2026. DOI: 10.5281/zenodo.22164540. Disponível em: https://ijset.org/index.php/ijset/article/view/2112. Acesso em: 23 oct. 2026.