SUGANDHY, Diana; FACHIRA, Ira. CELEBRITY ENDORSEMENT, BLIND-BOX GAMIFICATION, AND SCARCITY CUES AS STIMULI OF CONSUMER BEHAVIOUR: A STUDY OF POP MART’S ECOSYSTEM IN INDONESIA. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 9, p. 6252–6262, 2026. DOI: 10.5281/zenodo.22137057. Disponível em: https://ijset.org/index.php/ijset/article/view/2125. Acesso em: 29 aug. 2026.