ADE MAHENDRA. PT UNILEVER INDONESIA’S REPUTATION AND PROFITABILITY RECOVERY STRATEGY IN OVERCOMING BOYCOTT ACTION. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 5, n. 8, p. 5142–5155, 2026. DOI: 10.5281/zenodo.21392287. Disponível em: https://ijset.org/index.php/ijset/article/view/2133. Acesso em: 19 jul. 2026.