YENNI NOVA FEBRIAN; T. EDYANSYAH; MARIYUDI; HALIDA BAHRI. THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 3, n. 1, p. 121–128, 2023. DOI: 10.54443/ijset.v3i1.319. Disponível em: https://ijset.org/index.php/ijset/article/view/319. Acesso em: 11 sep. 2025.