MUHAMMAD WHASIL MUFTI ULWAN; RUSYDI; ADNAN; T. EDYANSYAH. THE INFLUENCE OF CELEBRITY ENDORSEMENT, BRAND IMAGE, PRODUCT INNOVATION AND PRICE SUITABILITY ON PURCHASING INTEREST OF GENERATION Z CONSUMERS IN SCARLETT PRODUCTS (STUDY OF STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS MALIKUSSALEH UNIVERSITY USERS. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 3, n. 6, p. 984–990, 2024. DOI: 10.54443/ijset.v3i6.455. Disponível em: https://ijset.org/index.php/ijset/article/view/455. Acesso em: 29 apr. 2026.