WENNY WIDIYAWATI SIMANGUNSONG; YUNI SYAHPUTRI. THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI). International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 4, n. 5, p. 744–750, 2025. DOI: 10.54443/ijset.v4i5.741. Disponível em: https://ijset.org/index.php/ijset/article/view/741. Acesso em: 11 sep. 2025.