JUNEF ISMAILIYANTO; IMAN HASAN ANSYARI MN. STRATEGIC ROLE OF HUMAN CAPITAL IN NAVIGATING HYBRID MARKETINGCUSTOMER-BASED IN CREATIVE INDUSTRIES IN THE AI ERA: AN SLR STUDY. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 4, n. 8, p. 1319–1333, 2025. DOI: 10.54443/ijset.v4i8.838. Disponível em: https://ijset.org/index.php/ijset/article/view/838. Acesso em: 11 sep. 2025.