SRI SARAH BR G.MANIK; ALFIFTO; AMRIN MULIA UTAMA NST; EKA DEWI SETIA TARIGAN; IRWANSYAH PUTRA. THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 4, n. 10, p. 1780–1788, 2025. DOI: 10.54443/ijset.v4i10.923. Disponível em: https://ijset.org/index.php/ijset/article/view/923. Acesso em: 11 sep. 2025.