IKRAMUDDIN; LELI ANITA; KHAIRINA AR; T. EDYANSYAH. THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 4, n. 5, p. 1854–1862, 2025. DOI: 10.54443/ijset.v4i5.934. Disponível em: https://ijset.org/index.php/ijset/article/view/934. Acesso em: 11 sep. 2025.