NELLY ASTRIA; CUT SUKMAWATI; TEUKU ZULKARNAEN; NANDA AMELIANY; SUFI. THE INFLUENCE OF BLUE OCEAN STRATEGY AND INNOVATION CAPABILITY ON PURCHASING DECISIONS IN THE RUMOH TUHA COFFEE SHOP, LHOKSEUMAWE CITY. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), [S. l.], v. 4, n. 7, p. 2096–2102, 2025. DOI: 10.54443/ijset.v4i7.975. Disponível em: https://ijset.org/index.php/ijset/article/view/975. Acesso em: 11 sep. 2025.