Firdaus Rofiansyah, Saida Zainurossalamia, and Wirasmi Wardhani. 2026. “THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT”. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) 5 (6):3039-52. https://ijset.org/index.php/ijset/article/view/1889.