Sugandhy, Diana, and Ira Fachira. 2026. “CELEBRITY ENDORSEMENT, BLIND-BOX GAMIFICATION, AND SCARCITY CUES AS STIMULI OF CONSUMER BEHAVIOUR: A STUDY OF POP MART’S ECOSYSTEM IN INDONESIA”. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) 5 (9):6252-62. https://doi.org/10.5281/zenodo.22137057.