Mandey, S. L., Lengkong, V. P. K. and Kandou, J. E. A. (2026) “PRODUCT STRATEGY, BRAND EQUITY, AND SERVICE QUALITY EFFECTS ON PURCHASE INTENTION AMONG LINOW LAKE TOURISTS”, International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), 4(10), pp. 1187–1193. doi: 10.5281/zenodo.18639749.