Firdaus Rofiansyah, Saida Zainurossalamia and Wirasmi Wardhani (2026) “THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTES ON CUSTOMER LOYALTY ON E-COMMERCE PLATFORMS: THE ROLE OF PURCHASE DECISIONS AS A MEDIATION VARIABLE THE EFFECT OF TECHNOLOGY PREFERENCES AND CHANGES IN CONSUMER TASTE ON CUSTOMER LOYALT”, International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), 5(6), pp. 3039–3052. Available at: https://ijset.org/index.php/ijset/article/view/1889 (Accessed: 13 May 2026).