Jajang Jamaludin, Lukmanul Hakim and Dahrul Aman Harahap (2026) “NAVIGATING THE CHIEF MARKETING OFFICER’S DUAL MANDATE: A STUDY OF TENSIONS BETWEEN ENTREPRENEURIAL INNOVATION AND OPERATIONAL EFFICIENCY”, International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), 5(6), pp. 3200–3208. doi: 10.5281/zenodo.20323747.