Wenny Widiyawati Simangunsong and Yuni Syahputri (2025) “THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)”, International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), 4(5), pp. 744–750. doi: 10.54443/ijset.v4i5.741.