Akhmad Syarif Sinaga, Arlina Nurbaity Lubis, and Beby Karina Fawzeea Sembiring, “THE INFLUENCE OF BRAND IMAGE, PRODUCT QUALITY, AND PRICE ON DECISION TO BUY SAMSUNG SMARTPHONES (CASE STUDY ON EMPLOYEES OF PT ANGKASA PURA AVIASI KUALANAMU INTERNATIONAL AIRPORT) ”, IJSET, vol. 3, no. 11, pp. 2031–2040, Oct. 2024.