Ikramuddin, Leli Anita, Khairina AR, and T. Edyansyah, “THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY”, IJSET, vol. 4, no. 5, pp. 1854–1862, Jul. 2025.