Khairul Putra, et al. “NEUROETHICAL CONSIDERATIONS IN NEUROMARKETING: A FRAMEWORK FOR RESPONSIBLE RESEARCH AND APPLICATION”. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), vol. 5, no. 5, Apr. 2026, pp. 2282-9, https://ijset.org/index.php/ijset/article/view/1781.