Wenny Widiyawati Simangunsong, and Yuni Syahputri. “THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON NIVEA PRODUCT PURCHASE DECISIONS (CASE STUDY AT SMAN I PINTU POHAN MERANTI)”. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET), vol. 4, no. 5, May 2025, pp. 744-50, doi:10.54443/ijset.v4i5.741.